ALCĒ – One brand, two worlds. The same attention to detail.
ALCĒ is a company founded around a simple idea: to create pieces that last, that stand out, and that reflect a strong, uncompromising style.
We design everyday objects – watches and jewelry – as true personal pieces, capable of accompanying every moment of life. Our story begins with our first line of watches: the ALCĒ .
A carefully curated, modern, interchangeable collection, designed to be worn every day.
Then, an obvious conclusion: to expand our universe.
This is how MIRŌ was born, ALCĒ's fine jewelry line, dedicated to noble materials and authentic brilliance.
ALCĒ Watches: Our first signature
ALCĒ watches represent the original DNA of the brand:
Premium stainless steel
Reliable quartz movement
Decorative zircon stones
Interchangeable bracelets
Timeless design conceived for everyday life. Each watch is designed to adapt to your style thanks to a simple and intuitive interchangeability system. One accessory, multiple expressions.
MIRŌ – Fine jewelry by ALCĒ
MIRŌ is ALCĒ's jewelry collection, designed for those who seek noble, elegant and luminous pieces.
Each MIRŌ piece of jewelry is crafted according to the standards of fine jewelry:
Solid silver S925
18K gold plating – minimum 1 micron
GRA certified moissanite stones
No zirconia, no fragile plating, no low-quality manufacturing
Moissanite is an exceptional stone, brighter than diamond, more durable than fancy stones, and recognized in the world of fine jewelry.
MIRŌ is not a collection of “fancy” jewelry: it is authentic jewelry, designed to last.
